Yesterday Sara told you about Dance 4 Peace becoming Move This World and today we are thrilled to bring you another update.
We have grown beyond our current brand, now offering comprehensive PreK-12 curriculum and training to over 8,500 individuals across 22 cities and 4 continents. We do much more than Dance 4 Peace. We Move This World (MTW).
Why are you changing your name and brand?
We received considerable feedback from partner schools and communities, donors, and thought leaders saying that the Dance 4 Peace name and brand did not capture what we do, did not reflect our focus on conflict transformation and violence prevention, or our passion for evidence-based programming and data driven solutions. Additionally, we were often mistaken for a dance education or afterschool program.
We chose the name Move This World because it reflects the emotions of transformation, empathy, expression, worldliness and connection. MTW will continue in our mission to transform conflict, violence, and bullying through creative movement. Move This World allows us to more authentically reflect that audacious ambition.
Does this have any impact to the curriculum, training, or model?
There has been no change to our curriculum, program delivery, or organizational structure. Nothing will change in your experience of our day to day operations. We will remain the same innovative, committed team. We will continue to approach conflict through the same vehicle of creative movement, based in well-researched theories and data-supported curricula.
We look forward to continuing to work with you to transform communities through creative movement.
Please let us know if you have questions regarding this brand and our motivation for this change. Stay tuned for our press release this week and continue to join us online at:
www.facebook.com/movethisworld
www.twitter.com/move_thisworld
Let’s Move This World!
Showing posts with label rebrand. Show all posts
Showing posts with label rebrand. Show all posts
Change on the horizon, update from the heart
I am both thrilled and emotional to share an important evolution in Dance 4 Peace and our brand identity. The past year was monumental for our organization—we expanded our curriculum to encompass PreK – 12th grade learning objectives, built new product lines including workshops and teacher trainings, grew our international full-time team, engaged thousands of stakeholders across four continents, won awards and secured top-tier media coverage to celebrate our accomplishments. In sum, this year has been larger than Dance 4 Peace.
When sharing our story with potential partners, thought leaders, and funders, we’ve also experienced challenges in articulating the full scope of our vision and approach. We no longer want to feel limited by the assumption that Dance 4 Peace means dance education or an afterschool program – or just something that hippies do. To better position ourselves as a social enterprise that measurably reduces incidents of violence, we knew we had to make a change.
So we went back to the drawing board, and reflected on the thoughts and feelings that our organization conjures now, in 2013, almost three years after we got started. The most common, organization-wide words that expressed our mission today were the following: transformative, expressive, empathetic, global, and connected. Working with a world-class marketing agency, we saw that the name that best inspires these feelings is not Dance 4 Peace. It is Move This World (MTW).
Move This World is comprised of the same innovative, committed global team. We will continue in our mission to transform conflict, violence, and bullying through creative movement. Move This World allows us to more authentically reflect that audacious ambition.
I know this is an emotional change for many. Since 2007, Dance 4 Peace has been my baby, and it has been yours as well. Though this change is bold, we believe that is this identity that will take our global movement to the fullest expression of our vision.
Now, we will do more than move peace. We will MOVE THIS WORLD.
My best,
Sara
Founder & CEO, Dance 4 Peace
When sharing our story with potential partners, thought leaders, and funders, we’ve also experienced challenges in articulating the full scope of our vision and approach. We no longer want to feel limited by the assumption that Dance 4 Peace means dance education or an afterschool program – or just something that hippies do. To better position ourselves as a social enterprise that measurably reduces incidents of violence, we knew we had to make a change.
So we went back to the drawing board, and reflected on the thoughts and feelings that our organization conjures now, in 2013, almost three years after we got started. The most common, organization-wide words that expressed our mission today were the following: transformative, expressive, empathetic, global, and connected. Working with a world-class marketing agency, we saw that the name that best inspires these feelings is not Dance 4 Peace. It is Move This World (MTW).
Move This World is comprised of the same innovative, committed global team. We will continue in our mission to transform conflict, violence, and bullying through creative movement. Move This World allows us to more authentically reflect that audacious ambition.
I know this is an emotional change for many. Since 2007, Dance 4 Peace has been my baby, and it has been yours as well. Though this change is bold, we believe that is this identity that will take our global movement to the fullest expression of our vision.
Now, we will do more than move peace. We will MOVE THIS WORLD.
My best,
Sara
Founder & CEO, Dance 4 Peace
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