Yesterday Sara told you about Dance 4 Peace becoming Move This World and today we are thrilled to bring you another update.
We have grown beyond our current brand, now offering comprehensive PreK-12 curriculum and training to over 8,500 individuals across 22 cities and 4 continents. We do much more than Dance 4 Peace. We Move This World (MTW).
Why are you changing your name and brand?
We received considerable feedback from partner schools and communities, donors, and thought leaders saying that the Dance 4 Peace name and brand did not capture what we do, did not reflect our focus on conflict transformation and violence prevention, or our passion for evidence-based programming and data driven solutions. Additionally, we were often mistaken for a dance education or afterschool program.
We chose the name Move This World because it reflects the emotions of transformation, empathy, expression, worldliness and connection. MTW will continue in our mission to transform conflict, violence, and bullying through creative movement. Move This World allows us to more authentically reflect that audacious ambition.
Does this have any impact to the curriculum, training, or model?
There has been no change to our curriculum, program delivery, or organizational structure. Nothing will change in your experience of our day to day operations. We will remain the same innovative, committed team. We will continue to approach conflict through the same vehicle of creative movement, based in well-researched theories and data-supported curricula.
We look forward to continuing to work with you to transform communities through creative movement.
Please let us know if you have questions regarding this brand and our motivation for this change. Stay tuned for our press release this week and continue to join us online at:
www.facebook.com/movethisworld
www.twitter.com/move_thisworld
Let’s Move This World!